Solution

News & FAST Channels

24×7 linear news channels, FAST networks and breaking-news alerts — with cloud playout, ad insertion and multi-language delivery.

  • Cloud playout
  • SSAI ads
  • Breaking news
  • Regional editions

IRGB News gives publishers and broadcasters a modern cloud-native newsroom-to-viewer pipeline — no SDI trucks, no legacy playout servers.

Launch FAST channels on Samsung TV Plus, LG Channels and your own apps, insert regional ads server-side, and push breaking-news alerts across every device.

Why teams choose IRGB

One partner across technology, production, AI and growth. No revenue share. Source-code ownership on enterprise plans.

Talk to our team
India-focused product visual
Hindi Newsroom + FAST Setup
Noida newsroom · Mumbai cloud playout
Prime 9 PM Bulletin

Cloud playout, lower-thirds, breaking-news alerts and regional ad insertion.

Newsroom → Cloud playout → FAST channel Live setup
Newsroom
Reporter
Playout
Breaking
FAST TV
24×7 linearSCTE-35SSAIBreaking bar
Channels
24×7
Ad fill
91%
Regions
18
24×7 linear news Live
72%
46%
88%
64%
FASTSCTE-35HindiSSAI
Highlights
Cloud playout

24×7 linear channels with scheduling, promos, tickers and squeezebacks.

SSAI ads

Server-side ad insertion with regional targeting and frequency capping.

Breaking news

Real-time push, live cut-ins and cross-channel alert bars.

Regional editions

Language-specific feeds, subtitles and lower-thirds automation.

What's included

Engineered end-to-end, so you can focus on your audience.

  • Integrated with major MAM, NRCS and playout systems
  • Programmatic ad-server integrations (Google, FreeWheel, SpotX)
  • Reporter mobile app for live-from-field ingest
  • Real-time viewership and revenue dashboards
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