Industry

Media & Broadcast

Cloud-native infrastructure for broadcasters transitioning from legacy playout to a fully digital, multi-platform business.

  • Cloud playout
  • DTC OTT
  • FAST distribution
  • Unified analytics

Traditional broadcasters are under pressure from OTT-first competitors, cord-cutting audiences and changing advertising economics. IRGB is the technology partner for that transformation.

We move your channels to cloud playout, launch DTC OTT apps, syndicate FAST channels and unify audience data across broadcast and digital.

Why teams choose IRGB

One partner across technology, production, AI and growth. No revenue share. Source-code ownership on enterprise plans.

Talk to our team
India-focused product visual
Media & Broadcast Setup
Noida PCR → Mumbai cloud → India CDN
Linear + OTT Ops Desk

Cloud playout, FAST scheduling, compliance recording and OTT analytics in one setup.

PCR ingest → Satellite + Cloud playout → OTT Live setup
Studio
PCR
Uplink
Playout
Linear
OTT app
36 feedsSDI/NDI/SRTSCTE ad markersBARC sync
Feeds
36
Uptime
99.98%
Ad markers
SCTE
Broadcast transformation Live
72%
46%
88%
64%
Hindi NewsFASTOTTSSAI
Highlights
Cloud playout

Replace SDI baseband with software-defined 24×7 channels.

DTC OTT

Own the viewer, the data and the monetization.

FAST distribution

Syndicate to Samsung TV Plus, LG Channels, Pluto and Roku.

Unified analytics

One dashboard across linear, OTT, FAST and social.

What's included

Engineered end-to-end, so you can focus on your audience.

  • SCTE-35 ad markers with SSAI across all channels
  • Automated compliance recording and retention
  • Multi-language, multi-region content operations
  • BARC and third-party measurement integrations
More in Industries

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